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Cadillac

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Redefining A Luxury Market Leader

Cadillac XT6 Sport

Brand, Website, Digital Platform

Role

Creative Direction

Design

Summary

Led top-to-bottom redesign of Cadillac.com, alongside the development of new vehicle customization tools. Established brand guidelines and digital component library for consistent visual execution to enable extensions in global and localized markets.

Stories of Innovation with Cadillac
V-series vehicle selection
Ct6-v blackwing engine
V-Series v-performance driver training offer
2020 escalade interior trim configurations
2020 escalade vehicle overview
Escalade jet black interior build
Escalade magnetic ride control
Xt6 premium luxury sport trims

The Outcome

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