Outft

Outft helps fashion shoppers benefit from the support of independent stylists and fashion influencers, creating a complete and cohesive outfit from a curated catalogue. 

Interviewed 30+ focus group members to collect product and customer feedback for primary research.  Led all design and established brand strategy and marketing campaign, utilizing social media, guest blogging, and affiliates to grow awareness and build brand loyalty.  Created content and copy for social media channels (Twitter, Facebook and Instagram) and email newsletter.

Role - Creative Direction, Art Direction, Design

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