Cadillac Virtual showroom

Your vehicle can say a lot about your style. With hundreds of potential combinations of colors, wheels, accessories, and trims, customers want to see their selections come together prior to purchase.

Transported to a penthouse dealership in the center of Tribeca, users interact with their vehicle of choice showcased in an expansive space. Moving through the dealership, users can interact with both the overall space and full Cadillac lineup. Customized interior and exterior details are then provided to an in-person dealer for ordering.

Role - Art Direction

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