AXA is one of the world’s largest insurance companies. Collaborated on the significant redesign so, in under 20 minutes, customers could receive instant issue term life insurance of up to $250,000. Each step of the way, users were able to access supporting information specific to their family situation and needs.

Positive impact and effectiveness of UI changes on customer retention and engagement time. Also led to a significant decrease in drop off rates.

Role - Art Direction, Design

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