Design & Development

Idea to Execution, Streamlined

Three gradient-colored tokens in green, blue, and white, aligned horizontally.

I create brands, websites and digital experiences that accelerate growth — distilling complex ideas into creative concepts that resonate with customers and drive business results.

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Genesis

Led end-to-end design, development and launch of new brand identity, website and sales collateral repositioning OTC trading firm as a digital asset prime brokerage.

Crypto Financial Services
Genesis website design highlighting institutional access to digital markets with 2021 market activity stats and abstract sphere graphics.
Genesis brand image highlighting services for institutions, listing client types like hedge funds and crypto funds.
Abstract grid with monochrome geometric shapes representing key Genesis service concepts.
Genesis mobile interface showcasing derivatives and market insights pages with key takeaways on cryptocurrency trends.
Genesis webpage sections show Featured Press articles and their Network affiliations with digital asset organizations.

Axelar

Created new brand assets and redesigned website. Expanded sitemap to increase visibility of key product features, marketing programs and ecosystem partnerships.

Web3
Axelar website snapshot promoting cross-chain communication for Web3 with partner logos at the bottom.
Axelar interface displays axUSDC Pool details on the left and a section promoting asset interaction across chains on the right.
Black circle with a white Axelar logo, surrounded by blue arcs and connected to two smaller squares by dashed lines.
Two mobile app screens — one promotes adding interoperability to dApps with a code snippet, and the other showcases Axelar Ecosystem.

Laso

Created brand assets, designed and developed digital properties, and ran creative strategy from business launch through to acquisition.

AI Fintech
Laso company webpage highlighting their machine learning services and key financial metrics.
Section design on increasing customer loyalty using AI and a Forbes testimonial highlighting the adaptability of machine learning solutions from Laso.
Laso company page highlights its mission to expand access to capital with a photo of a businesswoman using a smartphone.
Abstract Laso brand graphics featuring illuminated blue squares and a complex circular design with radiant patterns.

Citi

Led internal platform design, including strategy, wireframes, product specs and interactive prototypes. Launched to employees and partners globally.

Financial Services
Project management dashboard showing flags, phases, and upcoming steps for a Tap & Pay campaign.
Mobile prototype displaying active flags and an interface to add new project flags.
Project management dashboard with status graphs, flag approvals, and project risk assessments.
Project management tool showing a timeline of campaigns for Cards BTL, Digital Usage.

I create brands, design and develop websites and digital experiences that drive business outcomes — from initial product-market fit to leading global platforms.

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